![]() When filming your video, make sure to keep it short and interesting.Įnd your video with a CTA that lets your subscriber know what they should do next. From a logistical perspective, longer videos are also more difficult to include in an email. Your audience is more likely to lose interest if your video is too long. Investing in custom images and music can help to incorporate a custom-branded feel to your videos. If you’re on a budget, there are a variety of sites that offer royalty-free images and music that you can use in your video, such as Premium Beat, Story Blocks, Epidemic Sound and Pixabay, to name a few. Make sure the subject of the video is well lit and that there are no distracting sounds when you record videos. Prepare your to-do list, assign roles and responsibilities and follow your plan.įor best results, use high-quality recording equipment. Select a segment of your target audience.ĭo market research to learn what kind of videos your competitors are using and which ones tend to generate the most success, then create templates to keep it consistent.Ĭollect insights on whether your target audience is more likely to watch your video on their phone or on a computer.Ĭreate a detailed marketing budget that includes everything from market research to video production. ![]() Plan the specific marketing strategies to use during your campaign. Common video email campaign goals include creating brand awareness, announcing events or special offers and generating leads.īefore committing to an idea, follow this planning process for how best to use video: ![]() For any given campaign, it’s best to stick to one specific goal. Rather than sending repetitive emails that become predictable, a mix of various types of emails provides more value and intrigue, which can help your lead nurturing and sales growth efforts.Ĭonsider the goals of your email campaign so you can plan your objectives clearly. Including video emails in your marketing mix can help you stay top of mind for your subscribers and keep them interested in opening your emails. By sending video emails, you can delight your email subscribers and engage them with unique, interactive content in their inboxes. When most people open an email, they’re expecting text and images. Video email can offer a unique brand experience All that your audience needs to do is hit play, sit back and take it in. Rather than reading a long-winded new product or service announcement, or being redirected to an FAQ page, you can condense key information into an easily digestible video format. This makes video a great medium for sharing information about business updates, new products, explainer videos, announcements, and more. ![]() Video email can simplify conceptsīy combining visuals and audio, video marketing can help you to convey a lot of information in a short amount of time. These numbers undisputedly mean one thing: there’s a clear affinity for video content. Unsurprisingly, 92% of marketers say using video is an important part of their marketing strategy. This massive increase is further reflected in the fact that 86% of people report wanting to see even more video in email from brands. This, in large part, is due to the way iPhones, iOS, android mobile devices and tablets make content readily available from anywhere with an internet connection. Over the past two years, the average person has gone from watching approximately eight hours of online video per week to a staggering sixteen hours per week.
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